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2,141 articles on “market”

Every Escalation Clause Has to End Somewhere

You find a home you love, priced at $375K, and you know it will appeal to a lot of buyers. So, we prepare an offer... with an escalation clause. Now comes the hard…

What Price Has To Do With How Fast You Sell

If you price your home right, it'll sell fast. That's the theory, anyway. But "fast" doesn't mean the same thing at every price point. The certainty around how fast a…

Pricing Strategy Then vs Now

If you sold a home a few years ago, we may have priced it a bit above what recent comparable sales were showing... and there was a good reason for that. From about 2019…

The Hidden Variable Behind Early Showings

After weeks, or sometimes months, of preparing your home for market... after getting the photos, the listing details, and all the marketing materials ready... we finally…

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