Marketing

Successfully marketing a property to sell is much more than placing an ad in Saturday's paper or entering a home into the Multiple Listing Service. There are many steps to the marketing process that must be carefully considered before listing a home. Each home requires a different marketing plan.

Funkhouser Real Estate Group does not take a "cookie cutter" approach to marketing the properties we represent. Each of our associates carefully considers many factors including, current market conditions before creating a unique marketing plan for each property.



Here are a few considerations that must be met prior to placing on a property on the market:

Price: Will the asking price give the property the best chance to drive traffic to it?  Over pricing or underpricing can be a very costly mistake if the true market price is missed from the beginning.

Condition: Is the property in ideal showing condition? Are there less than ideal cosmetic features? Is staging needed? What is driving the initial impression when a potential buyer steps foot on the property or in the house? By no means does a property have to be in perfect condition to show, but it should allow a potential buyer to see the property for their needs.

Terms: Is the occupancy date flexible enough to attract many buyers? Are closing costs being offered to the purchaser? Are there other terms that could be added to favor a buyer and set the home apart from the competition?

Access: How easy is the property to show? Do agents have difficulty getting their clients into the home? Are there pets in the house?

Personal Property: Is it clear to buyers what personal property conveys with the property?

Promotion: Based on the type of most likely buyer for the property, what channels are needed to properly promote the property?

After we have answered these initial questions, we are ready to start creating a unique marketing strategy. This marketing strategy will consist of various tools offered by Funkhouser Real Estate Group.

Internet Strategy: 84% of home buyers are using the internet in their home search process*. It is important your property have proper placement on the internet. Funkhouser Real Estate Group website, cbfunkhouser.com, is the #1 real estate company website in the local market** and your property should be featured on it! Besides just entering a home into the Multiple Listing Service, we also make your home available on the world's #1 real estate website, Realtor.com. As a member of the Coldwell Banker network, your home will appear on the nations #1 Real Estate franchises*** website, coldwellbanker.com. There are also many additional websites your sales associate may choose to utilize in the marketing plan.

In addition to websites, Funkhouser Real Estate Group employs the VisualTour Online Marketing System! This marketing system allow our sales associates to create virtual tours of your property and make them available to millions of potential buyers on the websites within the marketing plan. These Virtual Tours can also be emailed to prospective buyers or placed on a CD to create an e-brochure!





Print Strategy: Valley Real Estate is the Valley's premiere full size, full color real estate publication and it is exclusive to Funkhouser Real Estate Group clients! This publication is distributed throughout the Central Shenandoah Valley and is professionally designed to capture the attention of potential buyers.






Your unique marketing plan may also include advertising in the Daily News Record or other local, regional or national newspapers.

Promotion Strategy: Your Funkhouser Real Estate Group Sales associates will use various promotional strategies to drive qualified buyers to your house. Some of these tools include signs, Realtor Open House, Public Open House, Brochures, Direct Mail and E-Mail campaigns. There are many tools for a Funkhouser Real Estate Group associate to choose from!

Call a Funkhouser Real Estate Group sales associate today to customize a marketing plan for your property.



*Source: 2006 National Association of Realtors Profile of Buyers and Sellers
**Source: Alexa.com web traffic ranking service
***Source: 2006 Franchise Times. Coldwell Banker has been chosen as the #1 real estate franchise for seven years.

Successfully marketing a property to sell is much more than placing an ad in Saturday's paper or entering a home into the Multiple Listing Service. There are many steps to the marketing process that must be carefully considered before listing a home. Each home requires a different marketing plan.

Funkhouser Real Estate Group does not take a "cookie cutter" approach to marketing the properties we represent. Each of our associates carefully considers many factors including, current market conditions before creating a unique marketing plan for each property.



Here are a few considerations that must be met prior to placing on a property on the market:

Price: Will the asking price give the property the best chance to drive traffic to it?  Over pricing or underpricing can be a very costly mistake if the true market price is missed from the beginning.

Condition: Is the property in ideal showing condition? Are there less than ideal cosmetic features? Is staging needed? What is driving the initial impression when a potential buyer steps foot on the property or in the house? By no means does a property have to be in perfect condition to show, but it should allow a potential buyer to see the property for their needs.

Terms: Is the occupancy date flexible enough to attract many buyers? Are closing costs being offered to the purchaser? Are there other terms that could be added to favor a buyer and set the home apart from the competition?

Access: How easy is the property to show? Do agents have difficulty getting their clients into the home? Are there pets in the house?

Personal Property: Is it clear to buyers what personal property conveys with the property?

Promotion: Based on the type of most likely buyer for the property, what channels are needed to properly promote the property?

After we have answered these initial questions, we are ready to start creating a unique marketing strategy. This marketing strategy will consist of various tools offered by Funkhouser Real Estate Group.

Internet Strategy: 84% of home buyers are using the internet in their home search process*. It is important your property have proper placement on the internet. Funkhouser Real Estate Group website, cbfunkhouser.com, is the #1 real estate company website in the local market** and your property should be featured on it! Besides just entering a home into the Multiple Listing Service, we also make your home available on the world's #1 real estate website, Realtor.com. As a member of the Coldwell Banker network, your home will appear on the nations #1 Real Estate franchises*** website, coldwellbanker.com. There are also many additional websites your sales associate may choose to utilize in the marketing plan.

In addition to websites, Funkhouser Real Estate Group employs the VisualTour Online Marketing System! This marketing system allow our sales associates to create virtual tours of your property and make them available to millions of potential buyers on the websites within the marketing plan. These Virtual Tours can also be emailed to prospective buyers or placed on a CD to create an e-brochure!





Print Strategy: Valley Real Estate is the Valley's premiere full size, full color real estate publication and it is exclusive to Funkhouser Real Estate Group clients! This publication is distributed throughout the Central Shenandoah Valley and is professionally designed to capture the attention of potential buyers.






Your unique marketing plan may also include advertising in the Daily News Record or other local, regional or national newspapers.

Promotion Strategy: Your Funkhouser Real Estate Group Sales associates will use various promotional strategies to drive qualified buyers to your house. Some of these tools include signs, Realtor Open House, Public Open House, Brochures, Direct Mail and E-Mail campaigns. There are many tools for a Funkhouser Real Estate Group associate to choose from!

Call a Funkhouser Real Estate Group sales associate today to customize a marketing plan for your property.



*Source: 2006 National Association of Realtors Profile of Buyers and Sellers
**Source: Alexa.com web traffic ranking service
***Source: 2006 Franchise Times. Coldwell Banker has been chosen as the #1 real estate franchise for seven years.