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Is it logical for a buyer to want 10% off of a "fair" asking price in today's economy?
Keston recently commented here as follows:

That is a conundrum. In the early and mid 2000s sellers believed they should ramp up their prices relative to recent comps (usually with a successful sale) - hence, the upward pricing pressures on housing. Now, the opposite situation is occurring; buyers believe they should get a better deal than current comps. Indeed, even if prices haven't come down much, buyers have progressively gotten better deals in the last two years (i.e., lower interest rates and first-time buyer incentives). In the near term buyers are either going to require a good deal now or wait for a better deal. Remember that housing increased over 10% a year in the boom times. It's not illogical for a buyer to want 10% off of a "fair" asking price in today's economy.

I can follow Keston's logic --- if prices went up 10% per year (or more) as the housing market accelerated, why shouldn't prices go down 10% per year (or more) as the housing market decelerates?!!  Here are my thoughts:

First, I definitely agree with Keston that it is very logical for a buyer to want 10% off a fair asking price. 

Furthermore, I imagine those logical buyers are quite perplexed (and perhaps frustrated) that prices haven't fallen by 10% a year as the market has declined.  The law of supply and demand definitely suggests that prices should have adjusted as demand so drastically declined over the past three years.

But, given that prices haven't fallen in this area, let's examine what is likely happening as those logical buyers try to buy in our local market with the perspective that they ought to be able to negotiate 10% off an asking price.
  • The the past three months, 224 residential properties have sold in Harrisonburg and Rockingham County. 
  • These 224 properties sold, on average, for 96.37% of their asking price.  Thus, on average, buyers only negotiated 3.63% off the asking price. 
  • Of the 224 properties, only 19 properties (8.5%) sold at a price of at least 10% below their asking price.  
  • Of the 224 properties, only 5 properties (2.2%) sold at a price of at least 15% below their asking price.
So, what's a logical buyer to do?  There is nothing wrong with wanting to negotiate 10% off an asking price, or with making offers given such logic.  But such a buyer should know that they may have to make an offer on ten or more properties before they find a seller willing to negotiate 10% or more below their asking price.

1 Comment so far . . .
Keston:
Dear Scott,

Thank you for the thoughtful response to my posting. Can I assume that your figures are based off of the latest asking prices for properties. In other words, on average, buyers negotiate a 4% discount off of the final asking price. I'm guessing if the original asking prices (when the property first hit the market) were factored in then the discount would be greater. Then again, many of those homes that sell, do so quickly (perhaps, because they were priced more reasonably from the start).

Best wishes,

-Keston
November 30, 2009 8:24 pm

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