When you're getting ready to sell your home -- and once it's on the market -- it's important for us to keep tabs on the competition. Buyers aren't looking at your home in a vacuum... they're comparing it to others in the same price range, location, and style.

Before We List Your Home For Sale:

We'll want to price your home competitively with other listings buyers are likely to see at the same time. That means not only looking at what recently sold, but also at what's currently on the market. If similar homes are listed lower, or offer more features, we need to take that into account.

Once You're on the Market:

We won't just set your price and forget it. We'll watch:

Are similar homes going under contract?

Are other sellers adjusting their prices?

Are new listings hitting the market as new competitors?

If you're in a segment of the market where it could take a few weeks (or longer) to go under contract, it will be more important than ever for us to monitor the marker in this way so that your home is priced and positioned in a way that increases the likelihood that we will receive an offer and successfully sell your home.

Being successful in selling your home isn't just about your own house -- it also depends on how it stacks up against the others. Let's make sure we are positioned where we want to be relative to the competition.