It seems that most homes sold over the past five years in Massanutten Resort have been active short term rentals... or have been purchased to become short term rentals.

This has lead to dramatic increases in the median sales price of homes in Massanutten Resort.

For example, looking at the first seven months of last year and this year...

Jan 1, 2024 - Jul 31, 2024 = $465,000 median sales price

Jan 1, 2025 - Jul 31, 2025 = $550,000 median sales price

So, one can't dispute that prices are rising, quickly.

A few other data points of interest related to the Massanutten Resort market...

# Sales in the first seven months of last year and this year...

Jan 1, 2024 - Jul 31, 2024 = 46 home sales

Jan 1, 2025 - Jul 31, 2025 = 47 home sales

So, about the same amount of market activity this year as compared to last.

Though... there's quite a bit of inventory now... with 22 active listings for a buyer to choose from today.

AIRDNA is a website that analyzes short term rental markets and properties.  They lump Massanutten Resort into a broader "Massanutten" sub market of Virginia which includes Massanutten Resort as well as a pretty broad area around it.

A few interesting insights from this Massanutten Resort (+) submarket on AIRDNA...

A Submarket Score of 97 - which give it a rank of #8 out of the 156 submarkets in the United States based on investability, rental demand, revenue growth, seasonality and regulation.

AIRDNA also indicates that this submarket is seeing...