Scott P. Rogers
Funkhouser Real Estate Group
540-578-0102  •  email
Brought to you by Scott P. Rogers, Funkhouser Real Estate Group, 540-578-0102, scott@HarrisonburgHousingToday.com
Brought to you by Scott P. Rogers, Funkhouser Real Estate Group, 540-578-0102, scott@HarrisonburgHousingToday.com
Thursday, April 6, 2023
Pricing Is Key!
Homes are selling quickly... often at or above the asking price... but...

...that doesn't mean you can put any price on your home and successfully sell quickly and at or above the list price.

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Let's say you own a townhouse and you are getting ready to sell it.  Three other townhouses on your street sold for $250K in the past two months.

If you list your home for $250K or $255K (or possibly even $259K) you'll likely find early success in securing a buyer for your home at or above the list price.
If you list your home for $275K you are much less likely to quickly secure a contract with a buyer at or above your list price.

If you list your home for $299K you are very (very) unlikely to quickly secure a contract with a buyer at or above your list price.

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If you own a home that you think might be worth $450K and we discover that other recent buyers have paid $460K and $470K for similar homes... great!

A list price of $459K or $465K or $470K will likely result in an early, strong offer.

A list price of $489K is much less likely to result in an early, strong offer.

A list price of $510K probably won't get you very far at all.

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So, yes, many or even most buyers are paying very close to the list price -- the list price -- or above the list price -- BUT that's because most home sellers price their homes appropriately for the market.