Brought to you by Scott P. Rogers, Funkhouser Real Estate Group, 540-578-0102, scott@HarrisonburgHousingToday.com
Brought to you by Scott P. Rogers, Funkhouser Real Estate Group, 540-578-0102, scott@HarrisonburgHousingToday.com
Wednesday, September 2, 2020
If you are preparing your house well for the market - and pricing it appropriately, according to what other buyers have recently paid for similar houses - and the house is marketed fully and professionally...it should be under contract relatively quickly, and certainly within the first 30 days, right?
Well... maybe...
Sometimes, it just takes time.
In the end, if the right buyer is not in the market right now, then it might not sell until the right buyer is ready to buy - and we shouldn't necessarily expect that the wrong buyer will buy your house just because it is prepared well, priced well and marketed well.
Understanding how these dynamics will affect you and your listing is highly related to how many buyers are in your price range -- and in that pool of buyers in your price range, is your house likely to meet the needs of only a few, many or most of the buyers.
So, if your home has been on the market for 30 days, or 60 or 90 or 120 or more days -- we should be thinking about...
- Is your home prepared well for the market?
- Is your home priced reasonably based on what other buyers have paid for similar properties?
- Is your home marketed in all the places and ways that are likely to connect with prospective buyers?
If the answer is yes, yes and yes -- then we'll be left with two options...
- Keep marketing the home, keep showing the home, keep following up on showings, and wait for the right buyer to be in the market to buy.
- Reduce the price of your home to try to appeal to a wider pool of buyers or to make your home more of a value for buyers who are on the fence about whether it is the right house for them.
