Scott P. Rogers
Funkhouser Real Estate Group
540-578-0102  •  email
Brought to you by Scott P. Rogers, Funkhouser Real Estate Group, 540-578-0102, scott@HarrisonburgHousingToday.com
Brought to you by Scott P. Rogers, Funkhouser Real Estate Group, 540-578-0102, scott@HarrisonburgHousingToday.com
Tuesday, September 1, 2020
Feedback
As a home seller, if you didn't get a contract within a few days of your house being listed for sale, you may continue to face rejection left and right -- some prospective buyers will come view your house and most of them will decide not to buy it.  But how, as a seller, do you make sense of that feedback? 

I often hear the following types of feedback after a showing:
  • the house just wasn't quite big enough for us

  • we like the house, but have decided we want to live closer to _______

  • the house was very nice, but the layout of the bedrooms wasn't ideal

This type of feedback (size, location, floor plan) is difficult to do much with as a seller.  You likely aren't going to build an addition to your house, nor will you physically move the house, nor will you reconfigure the floor plan.  Sometimes the feedback is just a mild objection to be overcome -- did you realize that the unfinished bonus room could be finished quite inexpensively (size) and that the new South East connector will make your commute quite short (location)?  Oftentimes, however, if you receive feedback about size, location or floor plan there isn't much you can do about it as a seller.

I also, however, will hear the following types of feedback after a showing:

  • we love the house but we're holding off because it seems overpriced
     
  • the house would probably work for us, but would need so much work
     
  • we like the house, but we're hesitant because it has been on the market for so long

This type of feedback (price, condition, marketing) is completely in your control as a seller.  Many buyers will not make an offer if they think your list price is too far from reality -- adjusting your pricing may be just what you need to either generate more showings, or have a chance of the showings turning into offers.  I almost included AGE as a factor outside of a seller's control, but it's much more about condition -- how well has a property been maintained, and is it in top showing shape so that buyers don't feel overwhelmed by short-term cosmetic updates and long-term maintenance needs?  Finally, if a house has not been marketed thoroughly and effectively, it will likely have a much longer "days on market" than other properties, worrying buyers that perhaps they shouldn't buy the home because nobody else has in the last ten months. 

It is imperative to gain feedback after showings of your house -- but when processing it, try to quickly categorize it as either something you can control, or something you cannot.  Of course, if the feedback is consistently something you cannot control (size, location, floor plan) the answer might be to further adjust what you can control (price, condition, marketing) to compensate for those weaknesses.
  
Read more about, think more about, and learn more about selling your house at SellingAHomeInHarrisonburg.com.