Scott P. Rogers
Funkhouser Real Estate Group
540-578-0102  •  email
Brought to you by Scott P. Rogers, Funkhouser Real Estate Group, 540-578-0102, scott@HarrisonburgHousingToday.com
Brought to you by Scott P. Rogers, Funkhouser Real Estate Group, 540-578-0102, scott@HarrisonburgHousingToday.com
Sunday, October 14, 2012
As I mentioned last month, after we have your house on the market for a month or two, if we aren't having many showings (or we're not satisfied with the feedback from those showings) we may want to adjust our pricing strategy to work towards a successful sale.

But then the question comes to WHEN to make the price adjustment.  In some ways, as soon as you have decided you need or want to make a change in pricing strategy --- MAKE THE CHANGE!

However, one of my clients brought up a great point this past week, which is that there aren't always buyers for every house in the market at all times.

So....if the right buyer is in the market now, great, a price reduction will help them decide to make a move now versus later.

But....if the right buyer is not in the market now, the lowering our price now doesn't do much other than leave us with less negotiating room later.

There is no one "right" answer here -- as we can't conclusively know whether the buyer of your home is in the market right now, or whether they will be later.  That said, develop a pricing strategy that works for your timing, your life situation, your motivation level to sell, and stick to it.