The home pictured below, located at 115 West College Street in Bridgewater came on the market about two weeks ago.  Within a week we had 9 showings and 2 offers, one of which was negotiated and accepted.



But wait --- how could this be?!??  I thought sales were dreadfully slow right now in Harrisonburg and Rockingham County!??

Indeed --- home sales are quite slow right now compared to the past several years, but buyers are still buying, and some are moving quickly!

What were the secrets to the success of the sale of this home?

1. Great location (College Street in Bridgewater)
   
2. Great house inside & out (historic, unique, spacious, yard)
3. Price range with limited supply (sub $225k in Bridgewater)
4. Home improvements / decoration / staging
5. Proper pricing (not overly aggressive)
6. Marketing to best showcase the house.

Can this happen with your home too??  It's possible --- but as I mentioned a few days ago, one of the most difficult questions to answer in our current real estate market is how long it will take for a home to sell.  Since some of the factors above can be influenced (location, supply within price range, etc), here are the things we can focus on...

1. Make repairs and improvements to minimize buyer objections and to entice buyer interest.
2. Thoroughly analyze your segment of the market to appropriately price your home.
3. Use top-notch photos to market the home.
4. Create a compelling and highly informative brochure for drive-by prospects to take with them.
5. Make your home as accessible as possible by being flexible with showing appointments.

These are just a few things that can be done to sell your home as quickly and most effectively as possible.  These ideas and lists, however, are some generic ideas that don't account for the individual and unique nature of your home.  Every home ought to be marketed slightly differently depending on the factors and variables that make it compelling to buyers.

Feel free to get in touch if you'd like to discuss how to best market your home to sell.