If Your Home Has Not Sold Yet, Which Button Will You Push?

I often explain to homeowners that selling  your home relies upon optimization in three areas... price, condition and marketing.  We need to price your home appropriately, prepare it well, and market it thoroughly and professionally.

Let's assume, for the moment, that we are optimized on all three fronts...

Price - in line with recent comparable sales

Condition - everyone who views the house loves it and does not have suggestions for improvements

Marketing - we are presented well, continue to have interest online, drive by lookers and in person showings

What, then, is next - if your house has not sold?

For many sellers it comes down to three options... three buttons that can be pushed...

Time - Maybe you are willing to be patient and see what new buyers may enter the market over the next 30 to 60 days that may have interest in your home.

Money - Maybe you will adjust your list price to be a bit below what recent comparable sales indicate it is worth to try to get a buyer interested in moving forward now rather than waiting for further buyers to enter the market.

Delay - Maybe you will decide not to sell after all, though this is not a realistic option for many sellers.

Indeed... the underlying variable beneath price, condition and marketing... is time.  In a market where every home is not immediately going under contract, some sellers will find themselves needing to decide whether to keep waiting for the right buyer to come along or to adjust their pricing expectations to try to speed things up.