When we sit down to talk about pricing your home, we won't just be looking at and talking about what is wonderful about your house... we'll be looking at the full picture of what is great and what is not as perfect.

The first part is the exciting part. Why will a buyer fall for your home? Maybe it's the neighborhood, the style, the amount of space, or the condition. These are the things that get buyers through the door and imagining their life there, and we absolutely want to account for them when pricing, and emphasize them in the marketing.

But we also have to talk about potential buyer hesitations. Maybe the lot has an awkward topography. Maybe the driveway has a tricky slope. Maybe the home sits next to a busier road than most buyers prefer. These aren't dealbreakers for all buyers, but they will impact the number of buyers who will consider an offer, and may affect the price they are willing to pay.

A weakness (or potential weakness) of your home doesn't automatically mean we need to significantly lower your target price... but it does mean we need to acknowledge it in some way. Ignoring it and pricing as if it doesn't exist can lead to your home sitting on the market for longer than it should. Instead, let's factor it in appropriately, sometimes with a small adjustment, sometimes through how we market and present the home to get ahead of the concern.

When we talk about pricing your home, let's plan to talk about both sides of the coin... what makes your home special, and what might make a buyer pause. Together, they help us land on the best pricing strategy for your home.