It can be frustrating to have your home on the market and not see much (or any) buyer activity -- especially when you've prepped, cleaned, and priced your home thoughtfully.

Sometimes, when we take a look at the "peripheral market" -- other homes in a similar location, of a similar property type, and within about 10% above and below your list price -- we'll find that multiple properties have gone under contract in the past 30 days.

In that case, even if your house hasn't sold yet, at least we know that buyers are out there for your type of home. It becomes a question of whether your home is standing out in a compelling way when compared to others.

But what about when the peripheral market scan turns up... nothing?

No contracts... no sales... no meaningful market activity at all over the past 30 or 60 days among homes similar to yours. That's a very different scenario -- and it requires a different thought process.

If No Similar Homes Are Selling, You're Likely Facing One of Two Situations:

1. There aren't any active buyers for homes like yours right now.

This could be seasonal. It could be interest-rate related. It could just be a quiet spell. But if no similar homes are going under contract, it may simply mean buyers in your price range (for your type of home) aren't currently in the market.

2. There are buyers... but they're not finding what they want.

Sometimes buyers are out there -- but what they're seeing isn't compelling enough for them to make an offer. Your home (and other similar ones) might be close to what they want, but not close enough to motivate them to act.

So, What Can We Do?

In either of these situations, one potential way forward is to adjust your price. A price reduction can be a strategic tool that allows you to...

1. Attract new buyers who haven't yet seen your home because it previously fell just above their budget or filter.

2. Change the perception of "value" for buyers who have already seen your home but didn't feel it was worth the asking price.

A price adjustment can allow your home to potentially engage with new buyers -- either those who may have already looked and passed us by, or buyers who are just starting their search.

But, Let's Make Sure the Adjustment is Meaningful

A small reduction might not be enough to generate new interest. If we decide that a price change is the right next step, we'll want to make sure it's noticeable and strategic. The goal isn't just to lower the price -- it's to reposition your home in a way that makes it stand out to the right buyers.

Let's take a close look at the latest market data -- not just what's active, but what's recently gone under contract or sold -- and determine what sort of price adjustment (if any) might be appropriate for your specific situation.

Final Thoughts

If you're finding yourself in that in-between place -- your home hasn't sold, and nothing similar is selling either -- it's a good time to talk through your options. You can wait and hope that the right buyer shows up, or we can work together to make your home more appealing and competitive in today's market.

Let's look at the data, talk through the trends, and decide what the best next step might be.