• Accentuate the positives - Focus on the most desirable aspects of your home (floor plan? age? condition? neighborhood?) and promote those features or characteristics heavily.
   
  
• Overcome the objections - Be realistic about what buyers will be concerned about (steep driveway? small yard? busy road? damp basement?) and create a strategy for making buyers comfortable with those aspects of your home, instead of pretending they don't exist or hoping that buyers don't notice them.
   
  
• Promote creatively - Think critically about who the most likely buyer of your home will be, and how to best reach them with the wonderful news that your house is for sale.  One marketing strategy and one set of marketing techniques is not a cure all for all properties.

• Price aggressively - When in doubt, sharpen your pencil and offer an overly compelling price for your home that will raise the eyebrows of potential buyers and get them to act now to pick your house instead of stewing over the decision for weeks, months or eternally.

As suggested by the Venn diagram above, there are plenty of houses that won't be chosen by buyers this week, month and even year.  If you want your house to be one that actually sells, be realistic about your house, and the market, and create an aggressive, creative, proactive strategy for moving forward.