Even with a great list price, we still need a buyer

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Even with a great list price, we still need a buyer
By Scott Rogers • April 30, 2012 Filed In: market, selling
Some houses will sell quickly, even in a buyers market. As per the above article, these houses sell quickly because they are in under-supplied segments of the market. Other houses are in adequately-supplied or over-supplied segments of the market. Then, even with a great list price, a speedy sale is not at all guaranteed. A house can be reduced to what seems to be a reasonably good deal for buyers, but a buyer might still not jump.... if the floor plan isn't what they're looking for if the finishes and materials aren't what they're looking for if the location isn't what they're looking for Let's imagine a house with a market value of $300K. Initially listed at $309K, the seller was hoping a buyer would come along to negotiate a deal of $295K or $300K. It didn't happen. The seller then reduces the house t o$295K. Given assumed negotiating room, the house might now be purchased for $10K - $15K below market value. But if there isn't a buyer in the market looking for the seller's combination of floor plan, finishes and location (among other things), the house still might not sell. In some ways, the margin would have to be even greater to get one of the buyers currently in the market to jump. Perhaps a list price of $280K with an assumed potential purchase price of $270K-$275K might make a buyer look past what they really want as to floor plan, finishes or location. As a seller, listen carefully to buyer feedback. If you have a buyer who likes the floor plan, finishes and location, don't let them disappear based on price -- encourage them to MAKE AN OFFER. But if most buyers who come to see your home have feedback related to floor plan, finishes or location, don't assume that lowering the price by $10K or $15K is necessarily going to reel those would-be buyers back in. Receive updates from HarrisonburgHousingToday.com via e-mail: Enter your e-mail address: Recent Articles: Further Renderings of Altitude at Stoneport, student housing to be built on Port Republic Road 425 Bed Student Housing Complex to Open at Stoneport in Fall 2019 Contract Activity Slows, Slightly, in First Half of 2017 Where Have All The Townhouses Gone? Buyers Have Bought Them Every One! Significant Decline in Number of Houses for Sale in the City of Harrisonburg Home Sales Steady in Harrisonburg, Rockingham County in First Half of 2017 VDOT Plans for Harrisonburg and Surrounding Areas Do Sellers Typically Accept Contingent Contracts? 30 Year Mortgage Interest Rates Comfortably Below Four Percent Contract Activity Strong(er) Again in June 2017
Have any questions? Contact Scott Rogers at 540-578-0102 or scott@funkhousergroup.com
Based on information from the Harrisonburg-Rockingham Association of REALTORS® or its MLS, for the period Jan 1, 2000 through Jul 20, 2017 (unless otherwise noted).
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