Here's an interesting conundrum for a home seller...- In today's market, it is imperative to price your home competitively. Over-pricing will often lead to significantly fewer showings, and lower levels of interest from buyers.
- In today's market, nearly every buyer will want to negotiate with you, not being satisfied with paying too close to asking price.
So what is a seller to do!?!Let's suppose, for a moment, that recently sold properties suggest that a home has a value of $250,000. Competitive pricing would, perhaps, mean pricing your home between $240k and $255k. With elevated inventory levels, you must stand out on price, being seen as a good buying opportunity. But then, when a buyer comes along, they'll likely want to negotiate you down $10k - $15k, or even more.
If you priced the home at $260k or $265k to leave yourself room to come down $10k to $15k, you likely wouldn't have near the interest as compared to pricing the home at $249k. But if you price the home at $249k, you certainly won't be excited about coming down to $239k or lower.
Suggestion #1 -- Use other "for sale" properties as a guideline. If comparable properties are available for $240k-$249k, you'll need to price your home lower, but if comparable properties are priced between $260k and $270k, you can likely get away with a higher asking price.
Suggestion #2 -- Price your home "just above" the value suggested by recently sold homes. If that value is $250k, consider a price of $254,500, or something in that general range.
Pricing is always an essential component of marketing a home to sell --- and in a fluctuating market, it becomes even more difficult than usual!