In a meeting last week with a potential client, I was asked a great question amidst showing off some of my recent market report:


What a great point --- it's marvelous to have lots of interesting analysis of market data, presented in an easily comprehensible format --- but how do we transform it into something that actually helps my clients make better real estate decisions.  Here were/are my responses:

1. Everyone selling or buying in our local market (or considering doing so) needs to have a solid understanding of the state of our local real estate market, regardless of how "in touch" they consider themselves to be.  This should be based on facts (sales data analysis) as opposed to conversations around town about "how things are going."
   
   
2. Once a buyer, seller, builder or developer knows where we are now, they need to be able to guess (with some certainty) where we're headed.  My market reports solely provide a perspective on the past, but you can easily follow the local trends to make save estimates of future market performance.
   
   
3. Perhaps the most important aspect to consider is that in almost all cases, a buyer, seller, builder or developer will need more than just my regular market report to make good decisions.  You may need specific sales data on townhomes under $160k in the city, or lot sales over 1 acre, etc.  The best way to make good real estate decisions is to have data analysis performed that is directly related to the properties in which you have interest.

So....do you have any questions about our local real estate market that would be helpful to answer here in this space, or shall we take it offline?

And by all means, if you see data analysis or reporting on this blog that is not providing actionable information or statistics, call me out!  I'd like to make them actionable for you!