Flyers: Good or Evil?


Flyers: Good or Evil?
November 6, 2008 Filed In: marketing, selling
For almost all of my listings, I have flyer boxes in front of the home to provide interested buyers (or neighbors) with instant information on the home. Sometimes I wonder.... Do flyers help possible buyers realize that a home might be perfect for them, and thus incite them to look at the home? or... Do flyers make some possible buyers discount the home as an option for them whereby if they had seen inside the home they might have been more moved? And the bigger question.... If I removed all of my flyer boxes would more or less buyers schedule appointments to visit the home?
Based on information from the Harrisonburg-Rockingham Association of REALTORS® or its MLS, for the period Jan 1, 2000 through Sep 03, 2010 (unless otherwise noted).
Have any questions? Contact Scott Rogers at 540-578-0102 or scott@cbfunkhouser.com
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Close Comments 4 Comments so far . . . Dave Kisamore: Interesting question! I believe having access to the flyer box would result in fewer prospective purchasers going inside...but those who do want to go in for a look, will be much more realistic in their expectations, and therefore, more likely to purchase. November 6, 2008 4:47 pm Josh: More good than evil. I like being able to find out basic information without having to remember to do it at home or to contact a real estate agent. What Dave said is true: this weeds out those with unrealistic expectations. November 6, 2008 8:56 pm Laura: I think a flyer is a big advantage. When considering a number of homes, it's hard to keep the specs straight. A flyer can highlight the home's best features and keep it front-and-center in a buyer's mind. As a seller, I'd insist on it. November 7, 2008 6:31 am Ben Goheen: Definitely a good thing. It's similar to asking if using only 1 photo on will create more interest and get more showings. The overwhelming answer to that question is no. Often times I'll skip by a home on the MLS that only has 1 photo and I know many other agents feel the same way. November 9, 2008 1:00 am Add A Comment: Name (required) E-mail (required, not published) Website Prove you're not a comment-spammer . . .