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Scott RogersScott Rogers
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Sellers, here's an old trick --- that never grows old!
Can you smell them? Yum!I was showing a house last evening and as I pulled up, the homeowner was hurrying out of the house to let us view his home.  His departure immediately upon our arrival didn't seem too out of the ordinary, until we walked into the house... and smelled... freshly baked chocolate chip cookies!

On the counter we found some fresh-out-of-the-oven cookies and several ice cold bottles of water, along with a note inviting us to enjoy the treats as we looked through the sellers' home.  We really did partake of the cookies, and they were great! 

Many people would suggest that viewing a home is an experience taken in by all of the senses.  Thus, if the smells (and tastes) that a prospective buyer encounters while they are viewing a home are pleasing, they will be more likely to have a pleasing assessment of the home.  In contrast to our delight upon smelling still-warm chocolate chip cookies, think about how you would experience a home that has a heavy smoke or pet odor!

So --- did the cookies and bottled water convince these prospective buyers to buy this particular house?  This remains to be seen, but we do have a hunch that the cookies may have been laced with a strong aphrodisiac, as we all fell in love with the house!
1 Comment so far . . .
Laura:
Someone's been watching HGTV! Sell That House!
June 14, 2008 12:33 am

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